Web design has to be more than just about a good looking portrayal of your business. The design brief must have clear objectives as to what it is to achieve and how it is to work with your marketing strategy. Depending on your line of business, it may even be worth considering sub-sites for different sales channels or key sub-brands. It must also use technology that has is likely to be supported by your audience and needs to be structured and include content to help improve your search engine rankings, all within a sustainable budget!
This is a broad field of marketing which has been given a unique label of 'online' but should not be treated in isolation from your other marketing activity. It encompasses, audience profiling, website search engine optimisation (SEO), pay per click (PPC) campaigns, online advertising, email marketing and analysis.
One great benefit of online marketing is that you can access a wealth of information on how effective your websites and campaigns are. We can configure your sites and provide you with access to the tools that will help you measure your site's performance. On some projects we have combined the data from different sources (web, call centre and quotation engine) to give a valuable illustration of where customers were being lost in the sales process.