Your website can strongly influence how your business is perceived by clients, prospects, business partners and suppliers. It can be used to both inform and interact with visitors. Consider the following:
To be effective your website should have a clear purpose that is defined as part of a broader marketing strategy. This should include careful consideration about your audience and how you intend to position yourself against competitors.
Sometimes it may be worth considering running micro / secondary sites to promote particular products or to attract different audiences.
Your visitors and potential clients may have other access limitations and in having a site that can reach a global economy, multi-lingual support may also be a consideration.
If you are anticipating large number of visitors or are offering downloads, you should at least ensure that you have a scalability plan in case of increased demand.
Design is important both from an aesthetics and functional perspective. It needs to fulfill a purpose and be accessible to devices that may differ in screen size, rendering ability and bandwidth.
Once constructed your site will need to be tested and importantly but easily overlooked, have relevant and engaging content added.
Once your site is running, you will want to know how it is performing. This is an ongoing process and can be business function in its own right. Done correctly you will know how effective your website is, where visitors are landing, what is generating interest, conversion ratios and so on.
We briefly illustrated what is involved and you can make your website work for your business. Contact us to find out more.